For example, this script font is fine for the following headline text: Keeping in mind the ideas we've already covered, there is an issue of readability involved in font choices. Likewise with "Museum of Natural History" we still see the tabloid headline in it, as though "Overtaken by Mutants" were the words we'd expect next! Headline versus Body Text Taken in that light, in fact, the text for "Chemistry Lab Report" looks ridiculous. The "Chemistry Lab Report" example might seem OK at first glance (it's formal, it evokes a sense of history with the word "chemistry"-though chemistry is a relatively young discipline), but it fails rhetorically because it does not acknowledge the expectations of the general audience of chemists or chemistry instructors. With the "Lafayette Teen Center," that font face may be appropriate in, say, a fundraising drive, but probably not for promotional materials to get teens to come there off of the streets (for that, we'd want a font that was exciting, more youthful in appearance). But if "In deepest sympathy" were on the front of a sympathy card, it would seem cold, callous, impersonal. Arial, Century Schoolbook, Dauphin, Futura Xtra Black Condensed Italic Used Out of ContextĪgain, the first two examples may not jump out at you.
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